Athletic Business is read by individuals representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers.

In addition, the annual Athletic Business Conference and Expo, now approaching its 31st anniversary, brings the industry's most diverse attendee base, comprehensive trade show and expansive seminar lineup (with continuing-education credits recognized by 10 separate organizations) to networking destination points nationwide. The launch in June 2009 of the company's most dynamic website to date marks a renewed dedication to delivering the "must have" content readers have come to expect monthly in the pages of Athletic Business, but with the convenience, immediacy and research functionality that can only be found online. Finally, since Jan. 10, 2011, AB readers have benefited from even more timely - if not breaking - industry-specific content found in the company's daily e-news.