Consulting, Coaching & Club Management


Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, specialized fitness centers, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs/Active Wellness, LLC and owns & operates his health club consultancy - BMC3, LLC. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and on the Industry Advisory Board for the American Council of Exercise (ACE). Bill also participates on a litany of advisory boards with fitness trade publications, medical fitness related associations and industry related technology companies. He is actively engaged as an author & consultant on industry education and speaks regularly on industry topics throughout the world.

BMC3's Areas Of Consulting Expertise Include:
Business Strategy
Health/Fitness Club // Corporate/Multi-Tenant // Wellness/Medical // Community Center Integrated Models
Organizational Development & Structure
Sales & Marketing
Brand Positioning
Sales Training & Management Training
Performance Management
Staff Selection, Hiring, Training, Performance Management Systems & Execution
Member Experience & Engagement // Retention
Programming - Small Group / HIIT / Personal Training / Group Class Formats
Programming and Group Fitness Schedule Optimization
Product Mix
Value Proposition & Value Chain (Pricing/Expense Management)
Financial Business Models
Design & Development
Technology Partner Integration


Web Site: www.BMC3.com 


  • BMC3
    50 Crestridge Court
    Danville, California 94506
    United States
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  • Last UpdatedMay 25, 2016 12:18pm EDT