Healthier Bookkeeping

Fueling the Fitness Industry

Healthier Bookkeeping

After founder Andrea Hovel transformed her lifelong struggle with weight by losing over 110 pounds, it completely changed the way she and her family experienced the world. It was the people in the fitness industry that improved the quality of, not just Andrea and her husband Rio’s lives, but also the lives of their two daughters for the better. After experiencing this impact first hand, they wanted to give back, as most people do. But they weren’t trainers. Their background was in business and accounting so they chose to leverage that and give club owners the support they deserved to continue to reach people and change lives.

The good news is, we’re not just accountants – we specialize in the fitness industry so that our virtual bookkeeping service will provide more than just a rear view perspective of where you’ve been.

We’ll also:

  1. Give you a forward-facing strategy for growth with industry-specific data in mind.
  2. Help you understand your health clubs cash flow so you can reach your goals
  3. Monitor and increase profit margins
  4. Identify saving opportunities
  5. Provide a 3D view of your club’s performance so that you can make informed and confident decisions.
  6. Help you to improve your competitive edge by leveraging finances.

And did we mention we do all of this while saving you the time!

Our Services Include:

  • Detailed Monthly Bookkeeping
  • Payroll/HR Facilitation
  • Video/Phone/Email Support
  • Clean Up
  • Monthy Financial Reviews
  • Custom Reporting
  • Benchmarking
  • Finacial Goal Mapping
  • and more... 

  • Monthly Bookkeeping Package

    This service includes:

    Accounting software subscription and setup
    Accurately managed bookkeeping and reconciliation
    Monthly financial statements analysis
    Video/phone review of monthly progress
    Direct contact with your CPA/EA
    24/7 access to your financials
    Bank level security
    Unlimited Email support


    Flat rate, no surprise fees, and no long-term contracts

  • Clean Up Service

    We offer a “clean up” service for those fitness centers who haven’t reconciled their books or who’ve never kept them at all. Clean up gets you current and organized so you can have a clear picture of your financial standing. We enter your historical data, fix errors, and catch up on any back work, which includes a reconciliation to ensure as much accuracy as possible. Having a historical view of your business allows you to make growth projections with confidence so you can lower costs, increase profit, maximize tax planning and enjoy many other benefits.

  • Financial Goal Mapping

    Having a plan forward is critical to success, especially in the fitness industry. We discuss the goals for your club and combine that information with your actual financial information and industry data. Then we create segments for your goals that are easy for you to focus on. We review your progress and objectives monthly so that you can chart your progress and watch your fitness center improve.

  • Benchmarking

    Benchmarking is a comparison tool to see how you stack up compared to other comparable health clubs and fitness centers. We access statistics from industry-specific associations and a national risk assessment report and then compare your performance against the data we’ve gathered. From this we identify where you’re outpacing your competition, where you’re underperforming, finding areas in which you can make real adjustments so that you can make strategic decisions for your business.

  • Payroll/HR Facilitation

    If you need payroll or HR services, we partner with a select group of providers so that we can always find the perfect fit for your budget and requirements. We have personal relationships with all of our providers, each of whom offers a high level of customer service.

  • Accounts Payable / Accounts Receivable

    Are some of your customers slow to pay their invoices? If accounts receivable is consuming too much of your time, we can take that off your plate so that you don’t have to be a collection agent. We also offer accounts payable service so you no longer have to worry about getting your own bills paid on time. We set all of the scheduling up and all it takes is an approval. 

    (We do not need direct access to your banking accounts to provide these services and no payments are ever made without your authorization.)

    Having these under control gives you greater control over cash flow and makes revenue more predictable and constant.

  • Custom Reports

    Bank statements are not a complete view of your fitness center’s financial health. For instance, you might want to see a report breaking down client usage, a program by profitability, or your inventory turnover rates. There isn’t a whole lot we can’t tell you about your health club with a custom report.

  • Additional Video/Phone Support

    Every month we meet virtually with you to review your financial information. This is where you get a 360-degree view of your fitness center’s performance and the opportunity to ask in-depth questions. We explain your metrics in plain English and easy to understand terms (not IRS-jargon), so you can have a solid grasp of the information you need to grow your business.

    However, if you desire more support than that additional phone and video support is available.

    With video support, we have the ability to provide a more personal and hands-on method of support that would be equivalent to a face to face meeting in your facility.